A great content plan is the most important step in creating an engaging website. It’s where you map out the copy, imagery and structure you need so your team knows what to design and build. If you follow the recommendations described above, then you will probably get answers to most of these questions. Unfortunately, content development is often postponed for later, giving priority to other ‘more important’ matters, such as ‘Design’ or ‘Writing code’.

As the name suggests, it isn’t hierarchical or extensive. They take a visitor through a predefined sequence in other words. The hierarchical model is the most common structure type. You’ll find these on websites that have large amounts https://globalcloudteam.com/ of information and pages. Simply put, it’s a home page, the top-level pages, and then the subpages or child pages. There can be internal linking but the website hierarchy structure takes advantage of a very simple top-down approach.

  • If you have a proper website structure with SEO-friendly organizations, users and Google understand this improved arrangement of the information and pages.
  • Sitemaps are the perfect way to plan the content and structure of your website.
  • This will help you see and correct the errors of some sites using the structure of others.
  • In basic, every page should link to at least one and get a link back from at least one.
  • There are many tools to do that, but most CMSes have something installed to create it.
  • Use wireframes to get a grasp of your website’s functionality.

Many professionals call as website architecture or framework, or wireframe. Generally, all might think that website is a collection of pages. But how the pages and content structure is aligned is most important. Website structure is one of the critical primary parts of technical SEO.

Aside from your main menu, these strategically placed links – and they must be strategic – are a key way in which your visitors will navigate your site. The world is your oyster in that sense and the only rule is to make it user-centric. A good place to start in crafting your sitemap structure is listing the goals for your website, both big and small. These should be measurable benchmarks which can include things like; increased readership, eCommerce conversions, newsletter signups, donations, purchases, content engagements, etc.

In order for your website to show up in a search engine, your website has to be accessible to web crawlers. So that you are enhancing your SEO and user experience. Keep in mind that the best choice for your selected structure should take into account a lot of detailed information before choosing.

Help! How To Choose The Right Focus Keyword

Planning its structure is by far one of the most fundamental tasks you should start from. Hence, here’s the complete guide on how to plan a website structure. Chances are dang near 100% that your website structure plan is going to include lots of content of many different varieties.

guide on how to plan a website structure

A well planned site also gives you another avenue to level up your SEO game. The image below shows a basic example of how a webbed site structure can look. Because there is no set structure to follow, it can be manipulated to the needs of the site so long as it’s beneficial to the people you want to use it. There are several types and subcategories of structure out there, but we’re focusing on four that cover the most bases and that you’ll most often see used in the wild. An SEO optimizer who excels at leveraging the power of content and technical optimization to drive traffic and increase the online visibility of the website.

Employ A Website Maintenance Plan

Creating a well-defined URL structure is the next key factor in creating a good site structure. Map your sub-categories into their primary category and so on. Another high impact with good site structure finds new pages/posts faster when published. Site Structure is nothing but how well are your pages and contents are organized and grouped. It also refers to how the pages are linked and presented to the visitor.

A web of the main page and parent pages with sub or child pages. Interlinking between the pages so everything is connected and can be accessed with minimal clicks. Offering options to get from one side of a site to another can be done through navigational links on every page.

guide on how to plan a website structure

Both search engines and users like simple URLs that contain keywords with familiar words. Your business is not just a ‘relevant query’ in a search engine, but first and foremost a product that a potential Customer is looking for. You should start by defining the fundamental purpose of your business. This knowledge will further help you to define the goals in planning the development of your website. Using keywords as URLs enhances the SEO ranking chances and appeals to most visitors.

In fact, saving time and money on content development is a strategic mistake. When creating a new website, it is important to remember that the content is of the crucial role to the user. A well-planned structure is what turns a messy set of webpages into a site loved by users and search engines. For both, it’s crucial to get a clear idea of how your website is organized and how to find relevant information on it.

How To Plan A Website

Use Lucidchart to create a sitemap to help you decide which pages you want and how those pages should be arranged. Chances are that other companies are already selling products or services similar to yours. Spend some time looking at their websites to analyze what is or isn’t working for them. Compare your observations with what you have in mind for your website. Their designs and layouts can give you inspiration for your website.

guide on how to plan a website structure

They separate your website from others in the search results and are likely to increase the CTR. Google automatically pulls out the most relevant information to generate sitelinks, and the only way you can influence this process is to build a comprehensive structure. It’s important to note that website structure doesn’t include everything on your website. It’s more of a skeleton with all the content being the meat and the muscles on this skeleton. That being said, some elements could be included in your website structure. Internal linking is what brings your sitemap to life in a sense.

What Is A Website Structure?

Get as many keyword ideas as possible and then by checking them exclude the ones that won’t work. These two keywords have a nice search volume and quite low competition. Before jumping into the next tool… You should go through all of these keywords that you have now and see if you can get even more ideas from related searches. You are going to go on the internet and start research keywords and terms, that can bring in traffic.

Devise An Internal Linking Strategy

Are there pages that are commercial and are selling or are there products? This will tell you that the keyword is good for ranking a product, not a post. But don’t go overboard, as keyword stuffing won’t get you anywhere. Those keywords can help you understand what people are actually typing into Google search.

According to this article, website users should be able to reach any page on a website in less than 3 clicks from the home page. What’s more, make sure that the user can access the main pages with no trouble. They don’t need to read several pages before they can find the information they need. What’s more, is that it reveals what other common people search for. There are free tools that help you be aware of the process that you can try.


The semantic core is a set of search queries based on key phrases that users use on the Internet when searching for a product or service similar to yours. The semantic cluster is a multi-level structure consisting of a group of search queries combined within a meaning. By default, links are followed, which means that search engines can crawl, index, and take them into consideration when distributing rankings. Sometimes, you don’t need to endorse the page you’re citing, and there’s when nofollow comes in handy.

Use descriptive links as they not only improve SEO but also appeal to the readers. Keeping the content updated is another way of improving the content regularly. It is considered the best measure of a site’s relevancy. In addition, the service page has a connection with the request page.

Make sure you don’t go over a competition score of 0.20 if you have a new website or an existing one without great authority. You are only looking for keywords to provide you the preliminary traffic to guide on how to plan a website structure boost your site performance. When you install it on your browser, it will reveal search volumes and the competition you’re in. For example, you are planning on building a website about online teaching.

You can check on the related terms that are at the bottom of the Google search page. You can save the terms in a document or sheet with search volume and competition. A website contains a variety of topics and contents provided on posts and pages. It’s obvious, we collect, link, and organize topics for the visitors—the website template models how we do it. For them, planning goes first when we create site structure design.

Deciding the proper structure can significantly improve optimization. An excellent example of database structuring is your bank’s website. You log in, and information appears that is specific to you. In that case, Google Nest Thermostats couldn’t save enough energy to power the server power needed to rebuild individual sites every time you make a transaction. Instead, the data is pulled from a database and displayed for you.

You should ensure that users can navigate to the page they need in just a few clicks. To ensure your hierarchy is SEO-friendly, keep your number of main categories between two and seven. More than this could overwhelm your site visitors and search engine crawlers. Although, if you have a larger ecommerce website with multiple products, more categories might make sense for you.

In basic, every page should link to at least one and get a link back from at least one. We will look at what kind of estimated traffic do websites get from your previously found keywords. It’s also important to check for keywords ideas on websites from your main competitors. As search engines look at the data, like bounce rate and time spent on your website, the longer the visitor is on your website the better your website will do in search engines.

Maintain a clear URL structure, connect pages with internal links, and design navigational elements that will allow users to find everything they need in no time. Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.

In this article, we discuss how dofollow and nofollow values matter in SEO, whether in the context of backlink profiles or internal linking. If your content doesn’t answer user questions or is outdated, it’s likely for search engines to consider your website unworthy. That’s why it’s crucial to revisit old articles and update them. You can also post testimonials to attract potential clients and drive your business towards success. You should also ensure that your content relates well with your brand’s tone. And creating a shallow depth navigation structure is one of the best ways to do just that.